3 Must-Read Books For Bloggers
A lot of bloggers read blogs, but there are also some very valuable books out there on blogging. The three books that I recommend for bloggers are "Blog!" by David Kline and Dan Burstein, "The Corporate Blogging Book" by Debbie Weil, and "Naked Conversations" by Shel Israel and Robert Scoble.
1. "Blog!: How the newest revolution is changing politics, business and culture" by David Kline and Dan Burstein.
This book talks of the power and influence of blogs. It uses political examples. Through these examples we can learn what good blogging is (honest, open) and what it is not (poorly written, blatant marketing). It talks about freedom of the press and countries and companies that try to suppress blogs. It also warns and gives examples of blogs that share insider or confidential information and what happens.
To quote from it: most people or at least most of the medias coverage of business issues in blogging are missing the fact that the real excitement here is not how much money business can make from blogging, but how dramatically blogging will reshape the world of business from top to bottom and create new sources of competitive advantage for firms that learn how to use this new medium intelligently Bloggers not only tend to be more passionate about their interests and hobbies than other people, they also have marketplace influence far beyond their numbers.
This is a highly inspirational read for anyone who blogs. We live in revolutionary times and as bloggers (and blog readers) we see history being made. We are truly cutting edge. The world is changing before our eyes.
As A. J. Liebling, a great 20th century journalist, said: Freedom of the press is limited to those who own one. With blogs, anyone can.
2. "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right" by Debbie Weil.
Debbie is one of the pioneers of corporate blogging. She is not only an advocate but she explains the pros and cons of corporate blogs.
A section from the book: "Blogs are a key enabler of this new way of talking with customers, employees, the media and other constituencies. Packaged, filtered, controlled conversation are out. Open, two-way, less-than-perfect communications with your customers and employees are in.Listen, learn, debate, be willing to change, admit mistakes, be equals, with your children, be fair to others with whom you have an adversarial relationship. Acting like a dictator will get you nowhere."
She has top 20 questions about corporate blogging and in one of those she talks about the three most important things to know before starting blogging. The book also has good examples of blogging policies.One of her points is savvy bloggers read other blogs. My advice is the simplest way to do this is to subscribe to them.
One concept that she talks about is citizen journalist and citizen media. Blogs are a new media and it is run by the citizens. Blogger Halley Suitt explains, "The word PR will be gone; the word blog will be gone. Your employees will be your ad agency and your customers will be your back-up ad agency"
3. "Naked Coversations:How Blogs are Changing the Way Businesses Talk with Customers" by Shel Israel and Robert Scoble
This is an excellent book. I am passionate about business blogs. I truly believe they have value for a business. The book re-affirms this. "Naked Coversations" is easy to read, fast and well organized. It combines advice on blogging (and why blogs help companies) with stories of real bloggers.
Blogs have dangers but those dangers tend to be overrated. Not blogging is a greater danger. As I have said many times, blogs are a new media. Companies that ignore it do so at great peril. At the same time, blogs cannot be blatant self or company promotion - readers (and other bloggers see right through that and can decimate a company).
How do I know if a book is good? If I make a change as a result. I turned off word verification on my blog to make it easier to comment (I still review all comments and don't let spam through but am trying to make it easier to have a conversation). I get twice as many emails as comments on my blog as a result of my blog. The book drives home that comments and conversations are good.
I also know a book is good if I buy multiple copies for people that I think should read it. And in this case I did.
All three of these books, "Blog!" by David Kline and Dan Burstein, "The Corporate Blogging Book" by Debbie Weil, and "Naked Conversations" by Shel Israel and Robert Scoble should be read by anyone who has a blog or anyone interested in blogging.
Jim Estill is the CEO of SYNNEX Canada. He is an active blogger at http://www.jimestill.comTime Share Rental Auction
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1. "Blog!: How the newest revolution is changing politics, business and culture" by David Kline and Dan Burstein.
This book talks of the power and influence of blogs. It uses political examples. Through these examples we can learn what good blogging is (honest, open) and what it is not (poorly written, blatant marketing). It talks about freedom of the press and countries and companies that try to suppress blogs. It also warns and gives examples of blogs that share insider or confidential information and what happens.
To quote from it: most people or at least most of the medias coverage of business issues in blogging are missing the fact that the real excitement here is not how much money business can make from blogging, but how dramatically blogging will reshape the world of business from top to bottom and create new sources of competitive advantage for firms that learn how to use this new medium intelligently Bloggers not only tend to be more passionate about their interests and hobbies than other people, they also have marketplace influence far beyond their numbers.
This is a highly inspirational read for anyone who blogs. We live in revolutionary times and as bloggers (and blog readers) we see history being made. We are truly cutting edge. The world is changing before our eyes.
As A. J. Liebling, a great 20th century journalist, said: Freedom of the press is limited to those who own one. With blogs, anyone can.
2. "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right" by Debbie Weil.
Debbie is one of the pioneers of corporate blogging. She is not only an advocate but she explains the pros and cons of corporate blogs.
A section from the book: "Blogs are a key enabler of this new way of talking with customers, employees, the media and other constituencies. Packaged, filtered, controlled conversation are out. Open, two-way, less-than-perfect communications with your customers and employees are in.Listen, learn, debate, be willing to change, admit mistakes, be equals, with your children, be fair to others with whom you have an adversarial relationship. Acting like a dictator will get you nowhere."
She has top 20 questions about corporate blogging and in one of those she talks about the three most important things to know before starting blogging. The book also has good examples of blogging policies.One of her points is savvy bloggers read other blogs. My advice is the simplest way to do this is to subscribe to them.
One concept that she talks about is citizen journalist and citizen media. Blogs are a new media and it is run by the citizens. Blogger Halley Suitt explains, "The word PR will be gone; the word blog will be gone. Your employees will be your ad agency and your customers will be your back-up ad agency"
3. "Naked Coversations:How Blogs are Changing the Way Businesses Talk with Customers" by Shel Israel and Robert Scoble
This is an excellent book. I am passionate about business blogs. I truly believe they have value for a business. The book re-affirms this. "Naked Coversations" is easy to read, fast and well organized. It combines advice on blogging (and why blogs help companies) with stories of real bloggers.
Blogs have dangers but those dangers tend to be overrated. Not blogging is a greater danger. As I have said many times, blogs are a new media. Companies that ignore it do so at great peril. At the same time, blogs cannot be blatant self or company promotion - readers (and other bloggers see right through that and can decimate a company).
How do I know if a book is good? If I make a change as a result. I turned off word verification on my blog to make it easier to comment (I still review all comments and don't let spam through but am trying to make it easier to have a conversation). I get twice as many emails as comments on my blog as a result of my blog. The book drives home that comments and conversations are good.
I also know a book is good if I buy multiple copies for people that I think should read it. And in this case I did.
All three of these books, "Blog!" by David Kline and Dan Burstein, "The Corporate Blogging Book" by Debbie Weil, and "Naked Conversations" by Shel Israel and Robert Scoble should be read by anyone who has a blog or anyone interested in blogging.
Jim Estill is the CEO of SYNNEX Canada. He is an active blogger at http://www.jimestill.comTime Share Rental Auction
Listen To Radio Online Malaysia
Arc Flash Study
Garden Tool Holder
Polo Blue Cologne
Bike
Animal Ultrasound
Captiva Island House Boat Rental
Class Dodo Leisure Press Theory
Time Attendance
Hunting Dog Trainer
1990 Christmas Living Southern
1 Dog Hot Job Part
Boy Denim Shirt
International Law Degree
What Is Customer Relationship Management In Marketing
Boot Ski Used
1 Acre
Bible School Curriculum
Hair Loss Toronto Treatment
Buy Massage Oil
Beach Home Myrtle North Sale
Plasma Wall Units
Seed Eating Bird
Mcv Guam
4mp Camera Digital Hp M22 Photosmart
Bally Fitness Gym
Cake Cappuccino Coffee Recipe
Bureau Farm Insurance Ky
24 Fitness Hour Monica Santa
1 Chocolate Cluster Milk Peanut Pennsylvania Pound
0 1 Balance Card Credit Offer Transfer Year
Multidimensional Scaling
Club Abyss Teen Night
Chocolate Sharffenberger Dark
What Is Ddr
10 Air Bag Kit S
Golf Club Hitting Distance
1 Peter
Central Dauphin School District
45 Athletic Ecco Footwear
Phoenix Botanical Garden
Dish Dvr Dvr Free Network Satellite System Tinyurlcom Tv
021 Day Last Party Pool School
Sewing Pattern For Gift Bag
2 Book Discover Dvd Pilates Set Yoga
State Farm General Insurance Company
Founder Of Time Magazine
02 Civic Si
In Karaoke Song
18 Age Driving Raise
Clothes Hiking
Louisiana High School Sports
Andean Music
Skinny Celebrity Picture
Dating Free Internet Site Uk
Free Business Card Maker
Discount Flower Online Order
Bass Black Fishing Jig Sea
Asheville Bed Breakfast Carolina North
03 Agency Christian Dating
Banker Class Coldwell Estate Real
Check License Contractor
Dell Dimension 2400 Power Supply
04 Yamaha R6
Free Baby Photo
Lose Weight Green Tea
Amtrac Train Tickets
Care Eminence Organic Product Skin
Animal Care Library Pet Planet Pug
Basketball Custom Jersey
Cell Find Number Person Phone
About Dolphin
Dead Hotel Lot Sea
Business Insurance Life Small Tx
1 Ad Supplement Review
Dating Online Senior Services
1 2 Carat Diamond Earring
Butterfly Flower Garden
Basketball Card Vintage
The Shopping Channel Com
Vegetarian Indian Restaurant
1 Fishing Ice Person Shelter
Ceylon Chinese Green Tea
Caspian Sea Map
Airport Car Hobby Houston Rental
Increasing Ejaculate Volume
Memorabilia Site Sports Web
Diet Affiliate Program
26 Hotel Houston Motel Reservation Tx
Death Family
Flat Panel Monitor With Tv Tuner
Papua New Guinea Picture
Universal Car Antenna
Asking Doctors Questions
0 3 Baby Childs Development Expect From Milestone Stimulate Years
Beloit Daily News Obituary
0 Interest Mortgag
10 Gold Jewelry Karat Pendant Tanzanite White
Loss Supplement Ultimate Weight
Southern California Beach Resort
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Federal Retirement Benefit
Lamp
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Project Camelot
Oxycotin Addiction
0844 Numbers
Quit Smoking Free
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